The Truth About The About Us Page!

by Peter Stevenson | Jun 7, 2016 | Marketing, Social Media

It may seem like I am stating the obvious here and yet it would surprise you the amount of websites that overlook their About Us page or think it is an opportunity to talk at length about their “vision.”

Sometimes it is the things that are most obvious to us that do not receive the required attention and on far too many occasions, businesses fall into the trap of failing to create the correct About Us page on their website. It may seem like I am stating the obvious here and yet it would surprise you the amount of websites that overlook their About Us page or think it is an opportunity to talk at length about their “vision.”

The most popular page on any website is the About Us page and therefore it is vital for any business wishing to make waves or even obtain attention in this dog eat dog world that they do a good job describing who they are, what they do and where and how people can contact them.

The biggest mistake companies make, and this is no joke – although you may read this and laugh – is that they fail to include any contact details on their About Us page. This is quite simply a cardinal sin as it is the first place anyone interested in getting in touch with you will look. Without an email address or even a snail mail address how do you expect to garner interest?

Now, not the biggest mistake, but still pretty high up on the list is not giving a concise description of what the company does. Waffling on for two paragraphs and using inspirational quotes is all well and good if beforehand you have explained to visitors of your site what it is that you actually do. A crisp concise explanation of what you do is all any visitor asks for. If you want to inspire them with quotes from your favourite philosopher then by all means do it further down!

As much as anything else, you also need to sell yourself. Don’t try to play the humble card at this stage as any potential customer will want to know what it is you do and whether you do it well. Positive reviews in the media or testimonials from satisfied customers always go a long way to helping promote yourself and your business.

It is vital that your About Us page doesn’t put any visitors to sleep. Yes you may be running a serious business but that doesn’t mean you need to bore visitors to death. Keep it light, keep it interesting and if you can, try to engage with potential customers. It doesn’t need to be all about you and what you do and how you do it. If you are offering a service then your priority is to have satisfied customers and they definitely won’t feel that you can help them if you spend all your time talking about yourself!

To paraphrase the late great JFK, ask not what your customer can do for you, but what you can do for your customer!

 

WE'RE HERE TO HELP

Send us an email or call us at +357 22 103704

Focused Networking To Avoid Spreading Yourself Thin

The internet is a wonderful tool and social networking sites now provide an easy and cheap alternative to marketing and sales. But don’t fall into the trap!

Fast Steps the Pansters can Help You Get to Market — Right Now

if you’re one of those entrepreneurs pushing both yourself and your team to get to market at lightning speed, here are some links to bookmark, and shortcuts to take, to get your project up and running right away.

Important Considerations For Creating And Using Business Logos

Company logos are about establishing a business identity and making a connection with your direct customers. The logo must represent your company’s values through its design.

Find out how Pink Panster Ltd can help you:

The Truth About The About Us Page!

Sometimes it is the things that are most obvious to us that do not receive the required attention and on far too many occasions, businesses fall into the trap of failing to create the correct About Us page on their website.

How to Weather the Storms of a Startup

Running a startup is not all sunny days and clear skies.

How to build Trust – Marketing and Branding

Trust is one of those tricky things that take a long time to build and a split second to destroy -approach customers with care and patience.

Reasons Why You Need A Mobile Marketing Strategy

Mobile Marketing undoubtedly unlocks the powerful opportunities for you and help you scale new heights in the market. It is one of the most powerful weapons that turn the table without taking so much time. Nowadays, it becomes more important than ever before, thus, it’s your responsibility to be ready:

Find out more:

A Pink Panster Guide (Marketing Basics #2)

It’s a good job to have something solid to be able to follow, such as a map to success, and a checklist for our goals. Marketing Strategy!

Social Network Manager: Key to Expanding Your Business

Hiring a Social Network Managers on a shoe-string budget might sound like paying for luxury. But that could not be further from the truth!

Find out more:

Classic Business Plan: A Fruitless Waste of Time & Effort?

The business plan is commonly, and mistakenly, thought of as the Holy Grail or template for success.