Investors? Survival Tips For Start-Ups

by Peter Stevenson | July 18, 2016 |

Investors are sometimes the key to finance. Keeping the flow of capital is the only way to stay in business.

The most basic aspect of being able to sustain a company is having enough capital to keep it afloat. As any entrepreneur will tell you, surviving the first year is the toughest but it is also the stepping board to launching your company. One option that is feasible and often chosen is attracting investors. Now investors are not the type of people who like to take big risks or throw money at a lost cause so it is crucial the image you portray to the world is one that will inspire confidence.

Although it may sound appealing, there are many pitfalls of attempting to take shortcuts, not least losing the confidence of your investors and money men. They will want to see that your paperwork is in order and that you have done things by the book, indicating your trustworthiness and knowhow. Keeping detailed records of transactions shows that you mean business! The urge may exist to bypass what may wrongly be considered superfluous tasks and focus on the bigger picture but every entrepreneur knows that the devil is in the detail. Investors will also be keen to see that those in charge are just as concerned with focussing on the nitty-gritty of the day-to-day running of the business. In other words people who cross their t’s and dot their i’s.

Struggling to find capital and employing top calibre consultants may sound like a tall order but this is where freelancers come in handy. Highly knowledgeable consultants can give your firm the edge when it comes to promoting your product as long as they are the correct consultants. The money saved from not hiring a full-time consultant gives you the chance to pump more money into hiring a better workforce which in turn should improve the company.

Trying to keep costs down also means cutting out luxuries, non-essentials or anything else which is not considered fundamental to the smooth-running of the company. This again will allow you to invest in better personnel or the right external support.


Send us an email or call us at +357 22 103704

A Pink Panster Guide (Marketing Basics #1)

Don’t expect people to magically appear at your door with a fist full of money to give to you.

Top Entrepreneur Interviews #2

Part two of our Top Entrepreneur Interviews. Get inspired and reinforced by the world’s top entrepreneurs. Advice on life, business and marketing!

Guerrilla Marketing – 3 Simple Tactics.

Three simple guerrilla marketing tactics that you can implement tomorrow to gain grounds and marketshare!

Fast Steps the Pansters can Help You Get to Market — Right Now

if you’re one of those entrepreneurs pushing both yourself and your team to get to market at lightning speed, here are some links to bookmark, and shortcuts to take, to get your project up and running right away.

How to Weather the Storms of a Startup

Running a startup is not all sunny days and clear skies.

Classic Business Plan: A Fruitless Waste of Time & Effort?

The business plan is commonly, and mistakenly, thought of as the Holy Grail or template for success.

A Pink Panster Guide (Marketing Basics #2)

It’s a good job to have something solid to be able to follow, such as a map to success, and a checklist for our goals. Marketing Strategy!

Top Entrepreneur Interviews #1

If you want to be an Entrepreneur or need positive reinforcement here is a list of the world’s top, some helpful advice on life, business and marketing!

How to build Trust – Marketing and Branding

Trust is one of those tricky things that take a long time to build and a split second to destroy -approach customers with care and patience.

Use Psychological Tricks In Business to WIN!

Its actually extremely simple, to deploy psychological tricks in business. Understand and embracing aspects of human conscious and unconscious to win!