Investors? Survival Tips For Start-Ups

by Peter Stevenson | July 18, 2016 |

Investors are sometimes the key to finance. Keeping the flow of capital is the only way to stay in business.

The most basic aspect of being able to sustain a company is having enough capital to keep it afloat. As any entrepreneur will tell you, surviving the first year is the toughest but it is also the stepping board to launching your company. One option that is feasible and often chosen is attracting investors. Now investors are not the type of people who like to take big risks or throw money at a lost cause so it is crucial the image you portray to the world is one that will inspire confidence.

Although it may sound appealing, there are many pitfalls of attempting to take shortcuts, not least losing the confidence of your investors and money men. They will want to see that your paperwork is in order and that you have done things by the book, indicating your trustworthiness and knowhow. Keeping detailed records of transactions shows that you mean business! The urge may exist to bypass what may wrongly be considered superfluous tasks and focus on the bigger picture but every entrepreneur knows that the devil is in the detail. Investors will also be keen to see that those in charge are just as concerned with focussing on the nitty-gritty of the day-to-day running of the business. In other words people who cross their t’s and dot their i’s.

Struggling to find capital and employing top calibre consultants may sound like a tall order but this is where freelancers come in handy. Highly knowledgeable consultants can give your firm the edge when it comes to promoting your product as long as they are the correct consultants. The money saved from not hiring a full-time consultant gives you the chance to pump more money into hiring a better workforce which in turn should improve the company.

Trying to keep costs down also means cutting out luxuries, non-essentials or anything else which is not considered fundamental to the smooth-running of the company. This again will allow you to invest in better personnel or the right external support.


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