If you have decided to start a business then you have embarked on one of the most exciting adventures, and I can definitely tell you; It is no simple task or “smooth sailing”! Nevertheless, good on you! Starting your own business or being part of a team that embarks on the road of entrepreneurship is indeed one of the most rewarding experiences and life changing moves you could involve your self in!
Regardless of what you think, no matter how amazing, unique and innovative your service or product is, you are going to have to let people know you exist. Don’t expect people to magically appear at your door with a fist full of money to give to you. You are going to need to put extensive work on letting people know who you are .
Is this for me?
The Marketing Basics Series is for anyone that is planning, in the process or has started a business. Even a mature company can update and brush up on its understanding of marketing and new trends. Marketing is not something that is specific to a size or nature of an organisation, it is a philosophy of management and existence and should be implemented strategically by anyone interested in communicating what they offer.
Experience!
By following this course you will obtain a basic understanding of what we professionally offer at Pink Panster and you should have a fundamental understanding of some of the basics of marketing, communications, and PR. More importantly you will understand what you lack and what opportunities you have. The Pink Panster Marketing guide will give you the fundamentals to start off right, and will also enlighten you on the possibilities you have as your business grows. Fundamentally, nothing is solid in the world of Marketing and you will start to understand how to keep improving and optimising effectively through the knowledge and resources we’ll provide you with.
As a starting point, we will look at the core. This consists of the plan, strategies and tactics. We will also examine the best implementations of Public Relations (PR), and the tactical tools we can utilise to achieve our goals and objectives. The fundamental toolset should consist of, but not limited to: content, SEO/SEM, media buying (advertising), customer relationship management (CRM), optimisation through testing, analytics and much more.
If this all sounds like gibberish to you, thats completely understandable, but through the Pink Panster Guide (Marketing Basics) you will get a fundamental understanding of what it is and how it works.
Stay in the loop and keep up to date; we have many things coming your way!
Continuation reading Marketing Basics #2
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