Focused Networking To Avoid Spreading Yourself Thin
by Peter Stevenson | Jun 7, 2016 | Marketing, Social Media
The internet is a wonderful tool and social networking sites now provide an easy and cheap alternative to marketing and sales. But don’t fall into the trap that it is a mug’s game that can be taken advantage of on a whim. Without the correct approach you could find yourself falling into the trap of trying to over-expose your business, causing irreparable damage. As with all business dealings, you only get one chance at a first impression.
As a start-up or new entrepreneur, fresh on the business scene, you might be looking to promote yourself on every single social networking site you can think of, but by focusing on one or two you would be doing yourself a huge favour.
It can often be the case that the excitement of starting-up a new business could lead you to signing up to Facebook, LinkedIn, Instagram, YouTube, Twitter, Tumblr, Pinterest, Flickr, Vine and any other host of social networking sites out there, trying to spread your message as far and as wide as possible.
But it is more than likely that the workload involved in maintaining your company will often be overwhelming. Why would you then give yourself more work? The work involved in updating and maintaining a social network with up-to-date info and fresh content can sometimes be more work than keeping your business in order. Spreading yourself thin over numerous sites will only lead you to exhaustion at best and at worst it could mean idle sites that will do more damage than good in the long-run.
Potential customers will want to see new and interesting content on a regular basis otherwise they will stop visiting your site. It really is that simple.
So the answer to the conundrum of what is the best way to get yourself out on social networking sites is simple. Focus. Focus on your site, on your content but also focus on what your customers want and cater to them.
Just as important as your content, where you look to get exposure is also key to the success of your business. Knowing which sites your customer base prefers and which sites are best suited to the message you are trying to promote. If dishing out concise advice is your game then Twitter is obviously the right choice while short videos could be suited to Vine, Snapchat or Instagram while longer informational videos are ideal for YouTube.
The frequency with which you upload new content will also depend on which site you use. Facebook users are more used to daily postings while there are sites which can give you advice regarding the algorithm certain sites use to help you promote your posts better. That includes what time you should be posting and key words to use in headlines to attract prospective and current customers.
So it is always preferable to do one or two things but do them well, rather than trying to cast many irons into the fire. Biting off more than you can chew will only make things harder to swallow!