How to build Trust – Marketing and Branding

by Peter Stevenson | Aug 11, 2016 |

trust marketing pink panster cyprus PinkPanster seo sem smm social media marketing europ america business desing

Trust

Customers will make your business take off, but customers will not put their trust in a business or a product particularly easily. Patience is needed when trying to lure customers to your brand and the one factor that will keep them coming back for more is trust. Trust in the brand, trust in the company, trust in the product, trust in you. But trust is one of those tricky things that take a long time to build and a split second to destroy so it’s vital that you approach your customers with care but most importantly patience.

 

Personal Parallels

You can draw parallels with your personal life. Many of the people you keep closest to you, who you trust the most have been around for a while and the trust that has been built has been gradual and over time. Think of relationships with significant others. You can’t just go rushing in like a bull in a china shop or you’ll scare them off (believe me I know). The foundation of any relationship is built on trust.

 

The long Wait

Experts estimate it can take as long as two years, on average, for customers to trust you and as many as five years for the company to start making a profit. Again this may sound on the face of it like a long time but that should serve as a warning to any budding entrepreneurs that patience in abundance and perseverance by the boatload is required to build a successful company.

 

How do you target these ever elusive customers though? How can you get them to trust you? Which methods are best?

Well here it’s all about knowing who your customers are and how to appeal to their preferences. Instant gratification is often the preferred poison as it were of the younger generation. Twitter and Snapchat will be the medium best suited to getting your message across while slightly older customers will prefer Facebook. Of course all customers are different and shouldn’t necessarily be stereotyped based on their age but the stereotype exists for a reason. Older customers will always prefer a more hands on approach and will want to speak to someone who can provide them real-time support.

It’s vital that you know who you are dealing with so you can then cater to their needs and build a bond of trust that should help catapult your business towards success.

WE'RE HERE TO HELP

Send us an email or call us at +357 22 103704

Top Entrepreneur Interviews #2

Part two of our Top Entrepreneur Interviews. Get inspired and reinforced by the world’s top entrepreneurs. Advice on life, business and marketing!

Investors? Survival Tips For Start-Ups

The most basic aspect of being able to sustain a company is having enough capital to keep it afloat. One option is attracting investors!

5 Reasons Your Business Plan Sucks and How You Can Change It

Here are the five biggest reasons your business plan is failing and how to overcome these roadblocks.

Reasons Why You Need A Mobile Marketing Strategy

Mobile Marketing undoubtedly unlocks the powerful opportunities for you and help you scale new heights in the market. It is one of the most powerful weapons that turn the table without taking so much time. Nowadays, it becomes more important than ever before, thus, it’s your responsibility to be ready:

Find out more:

A Pink Panster Guide (Marketing Basics #2)

It’s a good job to have something solid to be able to follow, such as a map to success, and a checklist for our goals. Marketing Strategy!

Top Entrepreneur Interviews #1

If you want to be an Entrepreneur or need positive reinforcement here is a list of the world’s top, some helpful advice on life, business and marketing!

Use Psychological Tricks In Business to WIN!

Its actually extremely simple, to deploy psychological tricks in business. Understand and embracing aspects of human conscious and unconscious to win!

Guerrilla Marketing – 3 Simple Tactics.

Three simple guerrilla marketing tactics that you can implement tomorrow to gain grounds and marketshare!

Classic Business Plan: A Fruitless Waste of Time & Effort?

The business plan is commonly, and mistakenly, thought of as the Holy Grail or template for success.

A Pink Panster Guide (Marketing Basics #1)

Don’t expect people to magically appear at your door with a fist full of money to give to you.